The Journal
3/24/2008
Dian Schaffhauser
Fuser.com, a
free online tool that enables Internet users to consolidate their
e-mail and social networking accounts into a single online inbox,
announced the launch of Fuser MySpace. The application allows MySpace
users to view Facebook messages and wall posts from their MySpace page.
This application was developed under MySpace's new application
development platform.
The idea for the application was spurred in part by the results of a
national third-party survey that examined social networking usage
trends and preferences among 13- to 42-year-olds. According to the
results, social networking users continue to use both MySpace and
Facebook, despite strong personal preferences that favor one site over
the other.
The company-sponsored research showed that MySpace proved to be the
preferred site for high-school-aged respondents (13 to 17 years old),
with 82 percent indicating they have a MySpace profile and 40 percent
of those spending three or more hours per week on the site. According
to survey results, 52 percent of this age group responded that their
favorite social networking site is MySpace (34 percent choosing
Facebook), with the No. 1 reason being it is where the majority of
their friends are.
"The desire to stay connected to friends and family is extremely
strong for social networking users and often outweighs personal
preferences of one site over the other," said Jeff Herman, president of
Fuser. "Unfortunately, this translates to consumers having to juggle
multiple online communication accounts--a problem that continues to
become more pervasive as the popularity of social networking sites
grows."
Users can add the Fuser Facebook application from apps.facebook.com/fuserforfb. The Fuser MySpace application is at www.myspace.com/FuserForMySpace.